American Express has launched a brand new range of travel insurance products, offering real value for money, as well as enhanced benefits. Competitive premiums, based on age and travel destination, can be further reduced by having a European health insurance card, excluding baggage, or applying online. New prices start as low as £10.45 for single trip and £25.65 for annual essential cover. Policies can also be personalised with the additions of winter sports, special sports & activities, excess waiver, golf cover and standard travel assistance.